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Running a drop shipping store is engaging and entertaining.
While bringing you an impressive profit, this business is relatively easy to manage – still, it doesn’t mean there’s nothing much to improve and enhance now and then!
If you browse the Web, you’ll see that it’s quite a common cry for help: “I just got a drop shipping store and I see no sales. What’s wrong?”
What’s wrong, indeed? Let’s take a look at the most common drop shipping mistakes that store owners make.
Oh, that’s the easiest way out, right? It sounds really tempting to build or to buy a webstore, and to simply wait until someone stumbles upon it, gets interested, and makes a purchase. Passive income, yay!
In the real world, it doesn’t always happen.
No promotion means no sales, and no sales means no profit.
If no money and effort is invested into the , it will just stay there dead as a rock – a professionally developed, smoothly working, beautifully designed, but completely unused website that brings no income.
That’s exactly what can happen – after you get a drop shipping store, you just put it aside. In a month, though, you realized it’s time to start doing something. Trying an ever-changing mix of promotional techniques, you can gaine an impressive audience of loyal customers and, then you can make a regular income or sell your store for a breathtaking profit.
To be honest, we’ve all been here. Choosing the perfect drop shipping niche.is not easy at all.
Even the successful drop shippers who have a huge experience in the field definitely had troubles with the niche choice at some point of their business journey. But getting the righ niche for your drop shipping business can bring you a steady income every month, its vital that you have a genuinely interested in the products you sell.
The saddest drop shipping mistake that can be made at this point is going for a VERY broad niche.
Let’s take ‘Clothes’, for example. If ‘Clothes’ is the niche AND the main keyword, the store owner is definitely going to have a bad time. No doubts, he (or she) will find thousands of matching items. But its simply to broad and difficult to market.
From the point of view of SEO Marketing, the ‘Clothes’ niche is hopeless. An extreme competition, a vague keyword – none of this is good for a webstore. Even carefully targeted Instagram ads won’t help much.
Speaking of targeting, let’s go to the next paragraph.
Customers are the driving force of any online store growth.
That’s why it’s absolutely vital to know as much as possible about your potential customers as possible ! A familiar customer segment means a lot for the success of the whole business.
A serious drop shipping mistake that can be made on this stage is going with blind guesses.
Knowing nothing about their customers, drop shipping store owners don’t rely on any researches, statistical data from their own stores, or actual clients’ feedback. They have some general idea about the people who might be interested in their offers, and they just don’t go any further.
It leads to absolutely weird marketing decisions that take lots of time, money, and energy, but bring little to no results.
If drop shipping store owners know nothing about their customers and don’t understand the market (this is why it’s so important to be passionate about the chosen niche!), strange things start happening.
There’s actually no wonder why drop shippers stick to a few randomly selected promotion channels and rarely use anything extra.
There are only 24 hours in a day.
Even if there is any interest towards the use of some new and awesome strategies and techniques, there simply might be no time for it.
Automated solutions can do the trick; the most useful of them, for example, automatically promote a store in social networks using our built in posting tool Unfortunately, such solutions are commonly ignored. Ask us about how to use the auto post tool.
In our experience, there are some people who hardly ever pay attention to search engine optimization.
That’s really sad because SEO constantly works for a store in the long term, even if the results don’t seem to be immediate.
Ideally, SEO should work for the benefit of the web store. You would be paying very high rents if you had a high street shop so think about paying a regular SEO epert a small amount every month to sort your SEO for you or watch our free videos
In reality, it commonly turns out that store owners don’t even do a keyword research at the planning stage, to say nothing about further so this is a big mistake.
And this is the most serious drop shipping mistake a store owner can make.
All of our first business steps are shaky – it’s impossible to be 100% confident about things we never tried before.
All the people who nowadays run highly profitable drop shipping stores had some difficulties throughout their way. It’s absolutely fine to have no knowledge about something; it’s not that fine to keep staying unaware of important things.
An awesome feature of e-commerce in the whole and drop shipping in particular is the possibility to learn from one’s experience and mistakes.
Monitoring the store performance, gathering the clients’ feedback, watch our tutorials – all these and many other actions will help your business grow and prosper.
I just had to share this TEDx talk by Jay Tuck, with as many people as I could. In the 60’s until now a lot of people were concerned about nuclear war being the cause of the end of the World as we know it.
Unfortunately I think there is a greater threat, watch the video and comment.
If you are concerned about the contents please like and share with as many people as you can.
I just hope Jay is wrong! but Ai seams to be unstoppable, its like that famous Quiz show catch phrase. ‘I’ve started so I’ll finish!’ spooky as the name of the show is ‘MASTERMIND’
Watch my Web Commercial. Why am I giving away FREE design and artwork for your business card if your based in the UK? Well there isn’t a catch I’m trying a new approach to opening new business. As we all know a business fails or survives on new business
In the past I have tried cold calling using the telephone and also walking around Business Parks and Industrial estate trying to introduce my fantastic creative and money saving services to business.
But getting past the receptionist ether on the phone or physically walking into a reception area and asking the receptionist or picking up an unmanned/woman internal phone and asking to see the Manger has become an impossible dream and became a complete waste of time.
So I tried Business Networking, so the money I spend travelling to the Networking events and paying for a breakfast, lunch or evening after work drinks.
I have to redirecting that budget into giving businesses a sample of my work. I know my print prices are very competitive so I may even a few new accounts with my offer.
But you decide most people in business need a business card. So contact me and let’s get started.
Please share this with your business friends and colleagues, you could save them money and do me a favour at the same time.Read More